RESHARE:Optimizing Your Google+ Hovercard
What's your hovercard? It's the popup card people see when they hover their mouse over your profile or page name on Google+. It includes your tag line, but only about the first 50 characters or so.
In this extensive post +Jason Darrell
shows why it matters what words you put first in your tag line. For many people that 3 seconds they look at your hovercard may be your only chance to grab their attention and make them at least want to click and take a closer look at you.
Jason's post is a mini-whitepaper that is chock full of other great tips too, such as using Hootsuite to automate the posting of well optimized G+ posts, and a link to the great tutorial by +Kristoffer Howes
on optimizing the "above the fold" part of a G+ share.
Reshared text:Businesses need to optimise their Google Hover Card 'About' pitch
Great share yesterday by +Yifat Cohen 
(amongst many), with a h/t to +Chris Brogan
for the Google+ #magazine
that avails us of the content shared by our favourite glossies right here in The Plus
Par example, here are a few I instantly recognised, +GQ Magazine
, +New Business Magazine
, +Maxim Magazine
& +Men's Health magazine
There are many more instantly recognisable brands other than these bloke-ish periodicals, too.
However, many more looked interesting but failed miserably in the limited space in the pitch-box, or #snippet
, below the cover to divulge what they were about.
In the screen-shot below, +OK! Magazine
& +BICYCLING magazine
have got the hang of the succinctness required to fit their #aboutme
description into x amount of characters.
But the rest?+SELF Magazine
: "Add us to your Google+ Circles. We'll share posts about..."+Smithsonian Magazine
: "Smithsonian magazine is a monthly magazine created for..."
And so it goes on - no details about what they do or who they're for, hence missing the opportunity to enamour their #companybranding
with their ideal audience.
And talking of which, #snippetoptimization
has been in the news this week, brought to my attention by +Mark Traphagen 
when he shared +Kristoffer Howes
post: Google+ Feed Snippet: A 200 Character Sales Pitch 
Kristoffer's post goes into much more detail about why so many businesses need to get this right, as is perfectly played out in the image below.Optimise your Google+ Posts for multiple sharing on Hootsuite
A similar 50/100/140/200 theory applies to your every day posts.
To add a bit of value over and above the content mentioned above (you really should check them out; all listed under References:
at the bottom of the page), I've put this how-to, with demonstration and tools, together that you can actually do in Hootsuite this weekend.
Yep, even on the free account. Read 
first, then the following will make a lot more sense.
Back? All cool? Good.
Click 'compose message'
in your Hootsuite dash and initially only select your Twitter profile to post to.
Theoretically, the title of the content you're sharing should be between 50-70 characters and relevant to the article. Type that in first.
Add the content's URL in the box provided at this stage and press 'shrink'.
You now have used around 70-90 characters for your message, including the URL.
Add a suitable hashtag, using +Meltwater Entrepreneurial School of Technology
's IceRocket 
to measure the popularity of your hashtag if you're uncertain what you should use, thus taking you to around 100 characters.
That's perfect for the truncated re-share on +Google+
- read on for where that comes in handy.
Next, add a poignant contextual question or subheading for attention-grabbing to take you up to the 140 character limit for Twitter. Stage 1 complete.
Next, additionally select your 'LinkedIn' Profile to the networks you want to share to. This sets the character limit to 200 characters.
Fill her up to 200 with additional context, content or hastags, if appropriate. Stage 2 complete.
Finally, add your G+ Page
(personal profiles aren't on +HootSuite
yet, I believe) as a further distribution channel for your message; you've already set the 200 character snippet. Awesome!
As you've already formatted the #snippet
to the 100 character cut-off in Stage 1
, including hashtag, you have an accurate, discoverable description already in place for your personal profile. Stage 3 & #snippetoptimization completeStage 4
- If you really must, you can add you fb page, too. Either autoschedule or program in your preferred times to post (or just hit post now) and you're done.
To get that content across to your personal G+ profile once you've hit publish/submit in Hootsuite, if the content's appropriate for your personal a/c, share it from your Page
Sounds complicated, but it's easy as 1-2-3 when you start doing it regularly. #jobdone Bonus Tip:
if you use a CSV to bulk upload your Hootsuite schedule 
, add this =LEN(B1)
formula in column 4 and drag it down to cover all of the rows you're scheduling.
It displays the character count for your snippet once you hit the 'return' key. Simply delete that column when you upload the csv.
I've put together a little csv with my half-dozen favourite posts of the week, which you can download from +Google Drive 
and subsequently upload in bulk to Hootsuite if you've never tried it before.
It contains the the above formula in column 4 for demonstration purposes that you must delete
The dates are scheduled for this weekend (24th/25th August) and are in the DD/MM/YYYY format, but you can change those if you're getting here later than that. Read how in 
There are half a dozen posts ready to post via Hootsuite, from +Christine DeGraff
, +Stephan Hovnanian
, +Rebekah Radice
, +Jennifer Herndon
, +David Amerland
and yours truly, all with the respective @twitter address to give the contributors the nod there, too.
Upload in Scheduler>>Bulk Upload, press submit and they'll post at the set times.
Okay, hope you found this useful. Thanks to all the contributors; couldn't have done it without you. }¦;¬)References: https://plus.google.com/104328553869453938019/posts/HKdz6F9Wjp9 https://plus.google.com/u/0/s/magazine/people https://plus.google.com/107022061436866576067/posts/HTsKS3LiE46 https://plus.google.com/117547081660023231214/posts/9j6n25E2Xe7 https://help.hootsuite.com/entries/21723778-Scheduling-in-Bulk https://docs.google.com/spreadsheet/ccc?key=0AnQF2ojQPaWXdGk2d3NOTi05c25jaE1OcFNoVm44OXc&usp=sharing http://www.icerocket.com/