New Google+ Users: Meet The New Google+
Everything "+" on one post (expand the post)

1. The new Google+
Meet the new Google+: A stream with style and smarts 
Google+: Related Hashtags
Hangouts: Conversations that last, with the people you love
More: googleplusproject.blogspot.com/2013/05/new-google-stream-hangouts-and-photos.html
Even more: googleplusproject.blogspot.com/2013/05/google-for-android-42.html

2. How-To Google+ Videos
Google+: How to get started 
Google+: About circles
Google+: Fun with Hangouts
Google+: Reading and responding
Google+: Sharing
Google+: Set Up Your Profile
Google+: Find people you know
Google+ Communities: A place for whatever you're into
Google+ Events: Introducing a new way to get together
Google+ Photos: Great photos, in less time
Bring your conversations to life with Hangouts
Google+: Share photo albums

3. Learn More: www.google.com/+/learnmore/

4. Hangouts on Air Page: plus.google.com/hangouts
Help / Support: support.google.com/hangouts

5. The New Google+ Photo: plus.google.com/photos/whatsnew

6. Google+ Auto-Enhance: gplusproject.appspot.com/auto-enhance/index.html

7. Google+ Business: google.com/+/business/

8. Google+ At Work: google.com/enterprise/apps/business/landing/plus/index.html

9. Google+ Help Center: support.google.com/plus

#Google+ #NewLook

The six dimensions of social-media-literate leadership
How you can keep up with organizational social-media literacy

The leader as a:
1. Producer : creating compelling content
2. Distributor : leveraging dissemination dynamics
3. Recipient : managing communication overflow
4. Adviser & Orchestrator : driving strategic social-media utilization 
5. Architect : creating and enabling organizational infrastructure
6. Analyst : staying ahead of the curve

More: rolanddeiser.com/source/Six%20social-media%20skills_Deiser-Newton_2013.pdf by +Roland Deiser and Sylvain Newton 

Get Your Business Ready With Google
13 tips / tools from +Google+ Your Business 

Tip #1: Google AdWords -> goo.gl/kZbvN
Tip #2: Google Analytics -> goo.gl/oPAks
Tip #3: Google Search -> goo.gl/drsAZ
Tip #4: Google Calendar -> goo.gl/Hv2qy
Tip #5: Google Presentation -> goo.gl/pHlBh
Tip #6: Google Sheets -> goo.gl/9JYmj
Tip #7: Google+ Events -> goo.gl/LqMKR
Tip #8: Hangouts on Air -> goo.gl/SvYPX
Tip #9: Google Docs  -> goo.gl/dsTTw
Tip #10: Google+ Communities -> goo.gl/d3aMk
Tip #11: Gmail -> goo.gl/0OEer
Tip #12: Google Drive -> goo.gl/ABc13
Tip #13: Google Maps -> goo.gl/9w4cv

  #13tips #13gtips #smb13

6 Of The Most Exciting I/O 2013 Announcements

by +Daniel Bulygin     #io13  

Google Webmaster Academy
Create great sites that perform well in Google search - Checklist

Beginner Webmaster - Checklist: goo.gl/iAyvg
1. Learn how Google works
2. Make sure Google knows about your site
3. Influence your site's listing in search
4. Create great content
5. Images and videos
6. Connect with Google+
7. Extra resources
Experienced Webmaster: goo.gl/u2fJz
8. Removing content from Google
9. Sitemaps 
10. Rich snippets
11. Working with video content
12. Internationalization
13. Hacking and malware
14. Changing your address (domain)
15. Webspam and reconsideration
Tips for business: goo.gl/miMDc
16. No website? Get online for free
17. Get your business listed for free on Google Places
18. Optimize your site
19. Get social with Google+
20. Tell Google about your products and services
21. Extra resources
Webmaster Tools: goo.gl/kWXMp
22. Add your site to Webmaster Tools
23. Enable message forwarding
24. Update your settings
25. Make sure Google can crawl your site
26. Monitor and manage your site
27. Extra resources

Google Analytics: "How-To" Quick Videos

Goals: help you evaluate how effectively your website or app contributes to the success of your business. More:

1. Intelligence Alerts
2. Goal Flow
3. Custom Alerts
4. Conversions
5. Audience Reports
6. Content Reports
7. Multi-Channel Funnels

YouTube: Broadcast Yourself

Playbook -> youtube.com/yt/playbook/index.html
. Getting started: youtube.com/yt/playbook/getting-started.html
. Programming: youtube.com/yt/playbook/programming.html
. Optimization: youtube.com/yt/playbook/optimization.html
. Community: youtube.com/yt/playbook/community.html
. Resources: youtube.com/yt/playbook/resources.html

Creator Hub -> youtube.com/yt/creators/
. Create better content: youtube.com/yt/creators/create-better-content.html
. Build fan bases: youtube.com/yt/creators/build-audiences.html
. Programs:  youtube.com/yt/creators/programs.html

YouTube One Channel -> youtube.com/onechannel

The New Digital Age by +Eric Schmidt and +Jared Cohen 
Reshaping the future of people, nations and business

Book description
In a new collaboration, two leading global thinkers in technology and foreign affairs give us their vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet.

More / Order now: newdigitalage.com

5 Steps to AdWords Success by Learn with Google

1. AdWords Video: Plan your Campaign
2. AdWords Video: Define your Audience
3. AdWords Video: Tell your Story
4. AdWords Video: Control Your Budget
5. AdWords Video: Learn and Refine

More: youtube.com/learnwithgoogle

New Google Users: Discover Google

1. Google Discovery Center > goo.gl/5Q3tN
2. Google Help Centers > support.google.com
3. Ask help from other users > goo.gl/9SvgG
4. Official Google Blog > googleblog.blogspot.com
5. What is good to know >  google.com/goodtoknow/
6. One policy, one Google experience: google.com/policies/
7. Search Plus Your World > google.com/insidesearch/features/plus/index.html
8. Go Google Campaign > google.com/campaigns/gonegoogle/
9. Google+ Pages directory > google.com/press/google-directory.html
10. On Google+: +Google 

The Digital Creativity Guidebook

The Digital Creativity Guidebook is a 3D pop-up book presenting the advertising opportunities with Google products. It is built on a custom 3D engine using only Javascript, HTML5 and CSS3.

Here: creativesandbox.com/guidebook

YouTube One Channel
Now available for everyone

More: youtubecreator.blogspot.com/2013/03/youtube-one-channel-now-available-for.html

Channel Optimization: youtube.com/yt/playbook/channel-optimization.html
YouTube One Channel: youtube.com/onechannel

Google Glass How-To
Getting started

An introduction to the basics of Glass. Learn about:
> the touchpad,
> the timeline
> and how to share through Glass

On Google+: +Project Glass / YouTube: youtube.com/googleglass
Website: google.com/glass

Google+ for Brands & Building your Brand on Google+
2 great slideshare presentations

1. Google+ for Brands
+Caroline McCarthy  (Google) provides an overview of Google+ and steps through how brands are utilizing this channel to increase engagement.
> slideshare.net/Expion/google-for-expion

2. Building your Brand on Google+
Harnessing Google+ for Businesses by +Anjali Vaidya  ,Google, Product Specialist
> slideshare.net/HPenterprise/hp-support-summit-2013-g

Google+ Platform - Google Developers
Grow your audience across devices

1. Quickstart: developers.google.com/+/
2. Downloads: developers.google.com/+/downloads
3. Best practices: developers.google.com/+/best-practices
4. Branding Guidelines: developers.google.com/+/branding-guidelines

More: 
. Google Developers: developers.google.com
. Products: developers.google.com/products
. Conferences: developers.google.com/events
. Showcase: developers.google.com/showcase
. Live: developers.google.com/live
. Groups: developers.google.com/groups

Chrome OS
How to videos

1. Chrome OS - How to update your Chromebook
2. Chrome OS - How to enable Caps Lock, use the special keys, and more on your Chromebook
3. Chrome OS - How to email, chat, and make a free phone call in the US on your Chromebook
4. Chrome OS - How to create a new spreadsheet (and find it later) on your Chromebook
5. Chrome OS - How to enable Google Docs on your Chromebook
6. Chrome OS - How to find, install, and remove apps on your Chromebook
7. Chrome OS - How to discover and stream music on your Chromebook
8. Chrome OS - How to view Office files, edit photos, and watch movies on your Chromebook

9. Chrome OS - How to access your iTunes music on your Chromebook
10. Chrome OS - How to print from your Chromebook
11. Chrome OS - How to create a new document (and find it later) on your Chromebook
12. Chrome OS - How to share your Chromebook
13. Chrome OS - How to start a video chat on your Chromebook
14. Chrome OS - How to change your profile picture, set a wallpaper, & choose a theme on your Chromebook
15. Chrome OS - How to log in for the first time on your Chromebook
16. Chrome OS - The launcher
17. Chrome OS - Status area
18. Chrome OS - Window control
19. Chrome OS - Desktop area

More: youtube.com/ChromeHelpCenter

Monetizing Hangouts
With Google's help, 'Glamour' magazine monetizes hangouts

"In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts.
+Gretchen Howard, global head of sales and strategy for Google+, says this is the first time she has seen a business include product placement or any other form of advertising in a Hangout. "If this experiment works out, it will make a great case study for us and other publishers to replicate," Howard says."

Here: mashable.com/2013/04/08/google-hangouts-product-placements-glamour/
On YouTube: http://www.youtube.com/user/glamourmag/hangouts

Re-Imagining the Map
> Google I/O 2013: Re-Imagining the Map

How-To Video: 
Meet the new Google Maps
How to use the new Google Maps: A map built for you
How to use the new Google Maps: Directions
How to use the new Google Maps: Imagery
How to use the new Google Maps: Search

More: http://maps.google.com/help/maps/helloworld/desktop/preview/

Google Enterprise: new Google Admin panel

"Google has a new Admin panel for managing Google Apps, Chrome devices, and other Enterprise products and services. The new panel is customizable, easier to use, and has a slick new look."

. Guide: whatsnew.googleapps.com/new-admin-panel/admin-panel-guide
. FAQ: whatsnew.googleapps.com/new-admin-panel/admin-panel-faq

Information and updates: whatsnew.googleapps.com/new-admin-panel
More: googleenterprise.blogspot.com/2013/05/new-google-admin-console.html

Google Agency Edge: learn about digital advertising

First, get insight, inspired and a toolkit here: goo.gl/2XDeI

1. Courses: google.com/ads/agencyedge/#search&t=1035
2. Course packs: google.com/ads/agencyedge/#search&t=1012
3. Case studies: google.com/ads/agencyedge/#search&t=1002
4. Research Study: google.com/ads/agencyedge/#search&t=1032
5. Article: google.com/ads/agencyedge/#search&t=1033
6. Best practices: google.com/ads/agencyedge/#search&t=1003
7. Infographics: google.com/ads/agencyedge/#search&t=1102
8. Search: google.com/ads/agencyedge/#search&t=1011
9. Display: google.com/ads/agencyedge/#search&t=1157
10. Mobile: google.com/ads/agencyedge/#search&t=1119
11. YouTube: google.com/ads/agencyedge/#search&t=1129
12. Social: google.com/ads/agencyedge/#search&t=1048
13. Cross channel: google.com/ads/agencyedge/#search&t=1144
14. Tools: google.com/ads/agencyedge/#search&t=1010

Google Ads I AdWords Enhanced Campaigns
Reach consumers at the moments that matter across devices with relevant ads

Overview: google.com/adwords/enhancedcampaigns/
Features: google.com/adwords/enhancedcampaigns/features/
Resources: google.com/adwords/enhancedcampaigns/resources/

More
AdWords Help Center: goo.gl/EbAq4
AdWords Community: goo.gl/eh7Ko
Ad Innovation: google.com/ads/innovations/
On Google+: +Google Ads 

RESHARE:
How Google Sets Goals
OKRs: Objectives and key results

Great presentation by +Rick Klau , Partner, Startup Lab @ +Google Ventures.

Reshared text:
Ever wondered how Google sets goals and measures the results? Believe it or not, the system used by Google today was introduced to the company by +John Doerr 14 years ago.

This was our most popular Startup Lab workshop last year, and it was particularly gratifying to see several of our portfolio companies implement OKRs (objectives and key results) based on the model we've adopted at Google. I loved leading the workshop; very excited to make it publicly available now.

Full blog post here:

http://startuplab.googleventures.com/public-workshops-2013-05-14

New Google User: 5 Things worth knowing about the Cloud
A perspective for financial decision makers.

1. It's not just an IT thing. It's a competitive advantage
2. The Cloud is a more flexible way to run your company
3. Win-Win: reduce IT costs and improve productivity at the same time
4. The Cloud puts security in the hands of security experts
5. Google has had his head in the Cloud for years

More: fiveinthecloud.com  
Google cloud Platform:  cloud.google.com

Google's +DoubleClick Digital Marketing  
Provides ad management and ad serving solutions to companies that buy, create or sell digital advertising (google.com/doubleclick)

1. DoubleClick Search: Search marketing is now better
2. DoubleClick Search: Search marketing is now smarter
3. DoubleClick Search: Search marketing is now faster
4. Instant conversion data in DoubleClick Search
5. Display remarketing from search ads in DoubleClick
6. DoubleClick Search Overview: Search Marketing Is Now Faster, Smarter, Better
7. Inventory-aware campaigns in DoubleClick Search
8. The DoubleClick Search Vision
9. DoubleClick Search Customer Story: iProspect

> doubleclickadvertisers.blogspot.com
> doubleclickpublishers.blogspot.com

Google Ads I Agency

1. Get Insight: google.com/ads/agency/insight.html
Unlock insight that fuels your marketing strategies

2. Get Inspired: google.com/ads/agency/inspiration.html
Spark creativity and set it in motion

3. Get Toolkit: google.com/ads/agency/toolkit.html
Whether planning a strategy, developing creative solutions, implementing targeted plans, or proving performance, find the tools you need to drive client success.

4. Google Engage: google.com/intl/en/ads/engage/
Grow your business by helping your clients grow theirs.

EYE50: How big is your idea?
A global search for emerging innovators!       (Deadline: May 10th )

+C2MTL, in partnership with +Intel, is seeking the EYE50, the 50 emerging innovators who will transform the world and shape the future. Prove to them your idea is big enough to be the next big thing and get the chance to have an audience for your idea during the C2-MTL conference.

Get in quick! The jury will start selecting winners from the very start of the application process. Of these 50 emerging innovators, the final jury will select 20 participants to come showcase their talent, their stories and their creative twist on the world during the C2-MTL conference. All 50 will see their ideas showcased online.

Submit your idea today: c2mtl.com/eye50

Busy week in perspective: c2mtl.com / +C2MTL.
Wish me luck!

"Set in the creative hotbed of Montréal, C2-MTL is a new kind of annual global conference. One that explores the relationship between commerce and creativity, and its potential to redefine business. This immersive three-day event is designed to inspire right and left brain thinking through a smorgasbord of non-traditional experiences, including multimedia conferences by worldclass speakers, engaging exhibitions, collaborative workshops, a creativity Boot Camp and evening festivities. It all happens in an unconventional innovation village, designed specifically to enhance the C2-MTL experience."

+C2MTL starts today, and it’s going to be huge

www.c2mtl.com/all-aboard-the-good-ship-c2-mtl/

6 Trends in Digital Creativity by +Google Creative Sandbox 

The project Art, Copy & Code (artcopycode.com) is experimenting with innovative brands to bring amazing ideas to life through technology. The project outlines a series of six trends in digital creativity: 

1. Connected Objects: goo.gl/CZrt5
2. Re-Imagined Canvases: goo.gl/n6JTD
3. Useful Marketing: goo.gl/vy34x
4. Audience of One: goo.gl/KLdFo
5. Collaborative Storytelling: goo.gl/5rdSL
6. Data Stories: goo.gl/tunbi

Philippe Starck: A genius and a toothbrush at +C2MTL 
“Elitism is the essence of vulgarity.”
> c2mtl.com/philippe-starck-a-genius-and-a-toothbrush/

RESHARE:
"When it comes to content marketing, I am sad to say its even worse." +J.C. Kendall  

Reshared text:
"Ninety percent of everything is crap."
--- Theodore Sturgeon

When it comes to content marketing, I am sad to say its even worse. 
Now that "Content Marketing" is all the rage, you and I are being deluged by the most god-awful articles imaginable in pursuit of the all-mighty SERP (search engine results pages) ranking, CTA's and Landing pages.  

How bad is it? 

Well, last week, someone wrote 1500 words on Business2Community about the best Social Media sites for Business, and the article does not choose one, but only asks the reader to decide.  

This is cowardice and malpractice.

It is cowardly because the writer was more concerned about offending others with her own opinion, and it was malpractice, because the article misleads as informative, when it was in fact a long winded preview to an open survey. 

That is just a single example, but what is even worse, are the dozens and dozens of articles daily that suggest "how-to-do-Social Media", without going near a "WHY".  That helps and/or informs nobody. 

Businesses and Individuals need real advice, not "tips". Advice goes way beyond the "HOW" and should be related to business OUTCOMES.  This means that our target audiences need to go away with an understanding of "WHY" they should do what we advise. Our advice should be tied to specific expected results from the advice given. 

Yep, that means taking responsibility for what you say, write, preach or advise. It means knowing what you are talking about, and not just parroting an article from someone else. 

You want examples of folks doing it right? Look at the AMAZING output from people like +martin shervington , and +Denis Labelle. Look at the engagement and knowledge brought forth by +David Amerland, +Jason Hill, +Jaana Nyström  and +Paul Stickland, if you want to see content that edifies, insuring that their readers come away smarter from the experience.

Because of the recent changes to our tools from Google, another round of idiots has surfaced to tell you and I how much all these changes suck. I have yet to find a detractor to Google+  who has performed even the slightest amount of engagement on this forum.

The fool who named Google+ a "ghosttown" had less than 60 circles to and from, at the time of his article's publication. This morning I was greeted to a screed by another barely circled individual, who had proof that Google+ was dying, based on the tweets in his inbox.

Its not just Google+

I have been harping at the quality of tech media and other content for years, and I see it getting worse, not better. Now that "Content Marketing" has taken hold in the minds of the "Social Media Expert" class of folks, you and I are being subjected to some of the  most inaccurate drivel the Internet has produced.

"Marketing" is not just about getting the word out. True "Marketing"    , whether through Content or any other form says WHY in the form of what that service or product or plan or process will do for YOU.

Marketing is the promise of a solved problem for taking a specific action. Do you know which industries are the best at marketing? Home Services, in the form of Plumbing & Pest Control. They are the BEST at transmitting value in the form of OUTCOMES.  

The next time you watch a commercial for Pest Control, pay attention to how the value proposition is put forth. They dont regale you with how they will crawl through your house, or the viscosity of their spray solutions, THEY TALK ABOUT THE PROBLEM THEY CAN SOLVE FOR YOU.  Then they set about explaining their uniqueness through differentiation. 

The next time you read an article, check the title to see if it promises to inform or solve a problem. Then, see of the writer asserts an opinion, or immediately leaps into an explanation of a set of dubious buzzwords and conclusions. Check for generalities, Check for specifics that relate to your reasons for reading the article in the first place. 

I have just defined QUALITY content; content that is relevant to YOUR needs. It is that kind of content that shows up in SERPS, and NOT because of what your badass SEO was able to do with your keyword-stuffed generalized content. +Matt Cutts and associates are working to drive that crap off our Internet, so that your searches bring you the information you require. 

If we can get the amount of crap content down to only 90% we will have made a massive improvement to this thing we call "Content Marketing".

You can come at me if you want, but you better bring it, baby...

Rich Media Gallery by Google
Create. Add. Share.

Create your own playlist. Tailor your own list of creatives from the Rich Media Gallery for playback, presentations, and sharing.

1. Gallery: richmediagallery.com/gallery
2. Format: richmediagallery.com/formats
3. Features: richmediagallery.com/innovations
4. Resources: richmediagallery.com/resources

More: richmediagallery.com

Fred Dust: Open your eyes, be brave, and believe
> c2mtl.com/fred-dust-open-your-eyes-be-brave-and-believe/
Blake Micoskie : Creativity, commerce – and giving
> c2mtl.com/blake-mycoskie-creativity-commerce-and-giving/

On Google+: +C2MTL          #commerce #creativity

RESHARE:
Google friends at +C2MTL: here, +Nicolas Darveau-Garneau but also +Shibl Mourad, +Danny Cohen,+Stephane Gagne and +Nectarios Economakis.     

Reshared text:
With the CEO of +Cirque du Soleil  #c2mtl    which is amazing so far.  Great job all involved +Serge Labelle +Denis Labelle +JFB SidLee  and many others!

Neri Oxman: The mythologies of the not yet @ +C2MTL 
Director of the MIT Media Lab’s Mediated Matter group
> c2mtl.com/neri-oxman-the-mythologies-of-the-not-yet/

+C2MTL , the Davos of Creativity

Daniel Lamarre, President and CEO of +Cirque du Soleil on the C2-MTL experience:

RESHARE:
Thanks Louis.

Reshared text:
New Sunday Tradition: #SundaySeven
#sundayseven  #022413

Many of us here on Google+ are following incredible people - some who we've known for years, friends, coworkers and family. Others are people we only know online, but the relationships can be just as strong, as we learn from each other, discover, discuss and share ideas. Each Sunday, I'll plan on sharing with you seven people I enjoy on Google+. Here's the first round.

1. +Rick Klau: Head of Startup Lab at +Google Ventures. Formerly of +YouTube, +Blogger, FeedBurner and +Google+ .

2. +Amanda Rosenberg: Marketing maven on +Project Glass, previously of +Google+. Lover of +Android.

3. +Kevin Fox: the creative cofounder of +electric imp. Formerly of Facebook, FriendFeed, Yahoo!, Google. Cat lover and designer extraordinaire.

4.  +Bindu Reddy: cofounder of +MyLikes, where I'm an advisor. Formerly of +Google. Conversation starter and sharp businesswoman.

5. +Brian Clark: head honcho of +Copyblogger. One of the most trusted voices in tech news for me the last several years and purveyor of the Google+ religion.

6. +Colleen Kelly Henry: Web video specialist and live streaming guru. Now the technology leader at a stealth startup. One time personality behind TWIT.

7. +Denis Labelle: Social media insight and Google+ tipster, first discovered kicking butt on Google Buzz. Follow him and you miss nothing.

That's the first round. How does one get on this list? First, be awesome. Be smart and share good stuff. Have an opinion. Also - don't already be popular. If I share you the big names, you gain little and I gain less. I look forward to seeing your #SundaySeven .  

Meet the EYE50 @ +C2MTL 

> www.c2mtl.com/eye50/selection/selected/

RESHARE:


Reshared text:
EXCLUSIVE NEWS      :::::: INSPIRATION ::::::

James Cameron, legendary filmmaker and explorer, on-board for C2-MTL 2014.


#C2MTL #C2MTL2014   #JamesCameron   #Filmmaker