Guy Kawasaki2011-10-08 18:01:07
(Sat01) What I Learned From Steve Jobs

Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. I don’t want any lessons to be lost or forgotten, so here is my list of the top twelve lessons that I learned from Steve Jobs.

Experts are clueless.

Experts—journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.” They can tell you what is wrong with your product, but they cannot make a great one. They can tell you how to sell something, but they cannot sell it themselves. They can tell you how to create great teams, but they only manage a secretary. For example, the experts told us that the two biggest shortcomings of Macintosh in the mid 1980s was the lack of a daisy-wheel printer driver and Lotus 1-2-3; another advice gem from the experts was to buy Compaq. Hear what experts say, but don’t always listen to them.

Customers cannot tell you what they need.

“Apple market research” is an oxymoron. The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. If you ask customers what they want, they will tell you, “Better, faster, and cheaper”—that is, better sameness, not revolutionary change. They can only describe their desires in terms of what they are already using—around the time of the introduction of Macintosh, all people said they wanted was better, faster, and cheaper MS-DOS machines. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did.

Jump to the next curve.

Big wins happen when you go beyond better sameness. The best daisy-wheel printer companies were introducing new fonts in more sizes. Apple introduced the next curve: laser printing. Think of ice harvesters, ice factories, and refrigerator companies. Ice 1.0, 2.0, and 3.0. Are you still harvesting ice during the winter from a frozen pond?

The biggest challenges beget best work.

I lived in fear that Steve would tell me that I, or my work, was crap. In public. This fear was a big challenge. Competing with IBM and then Microsoft was a big challenge. Changing the world was a big challenge. I, and Apple employees before me and after me, did their best work because we had to do our best work to meet the big challenges.

Design counts.

Steve drove people nuts with his design demands—some shades of black weren’t black enough. Mere mortals think that black is black, and that a trash can is a trash can. Steve was such a perfectionist—a perfectionist Beyond: Thunderdome—and lo and behold he was right: some people care about design and many people at least sense it. Maybe not everyone, but the important ones.

You can’t go wrong with big graphics and big fonts.

Take a look at Steve’s slides. The font is sixty points. There’s usually one big screenshot or graphic. Look at other tech speaker’s slides—even the ones who have seen Steve in action. The font is eight points, and there are no graphics. So many people say that Steve was the world’s greatest product introduction guy..don’t you wonder why more people don’t copy his style?

Changing your mind is a sign of intelligence.

When Apple first shipped the iPhone there was no such thing as apps. Apps, Steve decreed, were a bad thing because you never know what they could be doing to your phone. Safari web apps were the way to go until six months later when Steve decided, or someone convinced Steve, that apps were the way to go—but of course. Duh! Apple came a long way in a short time from Safari web apps to “there’s an app for that.”

“Value” is different from “price.”

Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. Price is not all that matters—what is important, at least to some people, is value. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. It’s pretty safe to say that no one buys Apple products because of their low price.

A players hire A+ players.

Actually, Steve believed that A players hire A players—that is people who are as good as they are. I refined this slightly—my theory is that A players hire people even better than themselves. It’s clear, though, that B players hire C players so they can feel superior to them, and C players hire D players. If you start hiring B players, expect what Steve called “the bozo explosion” to happen in your organization.

Real CEOs demo.

Steve Jobs could demo a pod, pad, phone, and Mac two to three times a year with millions of people watching, why is it that many CEOs call upon their vice-president of engineering to do a product demo? Maybe it’s to show that there’s a team effort in play. Maybe. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. How pathetic is that?

Real CEOs ship.

For all his perfectionism, Steve could ship. Maybe the product wasn’t perfect every time, but it was almost always great enough to go. The lesson is that Steve wasn’t tinkering for the sake of tinkering—he had a goal: shipping and achieving worldwide domination of existing markets or creation of new markets. Apple is an engineering-centric company, not a research-centric one. Which would you rather be: Apple or Xerox PARC?

Marketing boils down to providing unique value.

Think of a 2 x 2 matrix. The vertical axis measures how your product differs from the competition. The horizontal axis measures the value of your product. Bottom right: valuable but not unique—you’ll have to compete on price. Top left: unique but not valuable—you’ll own a market that doesn’t exist. Bottom left: not unique and not value—you’re a bozo. Top right: unique and valuable—this is where you make margin, money, and history. For example, the iPod was unique and valuable because it was the only way to legally, inexpensively, and easily download music from the six biggest record labels.

Bonus: Some things need to be believed to be seen. When you are jumping curves, defying/ignoring the experts, facing off against big challenges, obsessing about design, and focusing on unique value, you will need to convince people to believe in what you are doing in order to see your efforts come to fruition. People needed to believe in Macintosh to see it become real. Ditto for iPod, iPhone, and iPad. Not everyone will believe—that’s okay. But the starting point of changing the world is changing a few minds. This is the greatest lesson of all that I learned from Steve.
  • 2364 plusses - 159 comments - 3122 shares | Read in G+
  • Guy Kawasaki2012-09-22 20:32:39
    (Sat06) Hitler doesn't like maps in iOS 6

    Hitler Finds Out About Apple's new iOS6 Maps
  • 3109 plusses - 448 comments - 1296 shares | Read in G+
  • Guy Kawasaki2012-09-07 11:36:19
    (Fri01) Definitely one of the funniest videos I've seen:

    Shit Apple Fanatics Say, Part 1

    Hat tip: +Gizmodo 
  • 2774 plusses - 421 comments - 1326 shares | Read in G+
  • Guy Kawasaki2012-11-18 02:46:34
    (Sat05) Got to love when your president is hip enough to pose for a picture like this. 

    http://flic.kr/p/dtQDg6
  • 4015 plusses - 429 comments - 506 shares | Read in G+
  • Guy Kawasaki2012-09-25 23:31:49
    (Tue02) Photo essay of Endeavor's last flight:

    http://www.theatlantic.com/infocus/2012/09/endeavours-last-flight/100374/

    Photo credit: AP Photo/NASA, Carla Thomas

    (Shared using #DoShare)
  • 3294 plusses - 458 comments - 763 shares | Read in G+
  • Guy Kawasaki2012-05-06 16:05:47
    (Sun02) How did they do this?

    Video Puzzle
  • 1940 plusses - 451 comments - 1150 shares | Read in G+
  • Guy Kawasaki2013-05-03 13:10:15
    Mind bending performance by +Miyoko SHIDA 

    I shake just watching this. She had me at the white feather.

    http://youtu.be/dnDeo0yhIws

    Hat tip +Denis Labelle 

    #HolyKaw  
  • 2019 plusses - 394 comments - 986 shares | Read in G+
  • Guy Kawasaki2012-08-27 23:05:32
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  • Guy Kawasaki2012-10-02 13:09:03
    (Tue01) Mad Magazine reinterprets NY based on Apple Maps.

    http://www.madmagazine.com/blog/2012/10/01/apple-maps-wreak-havoc-with-new-yorker-cover

    Hat tip: +Mike Elgan and Tim Johnson.
  • 2405 plusses - 267 comments - 741 shares | Read in G+
  • Guy Kawasaki2012-07-29 14:49:23
    (Sun02) How to open a can without a can opener.

    How to open a can without a can opener

    Hat tip to +Lifehacker 
  • 2471 plusses - 436 comments - 621 shares | Read in G+
  • Guy Kawasaki2011-08-05 05:45:00
    A chart to live by.
  • 452 plusses - 137 comments - 1945 shares | Read in G+
  • Guy Kawasaki2012-08-29 12:34:47
    (Wed01) Make Old Spice muscle man music:

    http://www.vimeo.com/47875656

    (Shared using #DoShare)
  • 1693 plusses - 349 comments - 1041 shares | Read in G+
  • Guy Kawasaki2012-08-26 17:14:03
    (Sun02) How drugs affect the making of spider webs.

    http://www.trinity.edu/jdunn/spiderdrugs.htm

    #sciencesunday  

    Hat tip: +Rajini Rao 
  • 2068 plusses - 436 comments - 741 shares | Read in G+
  • Guy Kawasaki2012-05-09 17:29:04
    (Wed06) Classical music flash mob in Denmark.

    Love the looks for the people in the train. They don't know whether to be happy or offended! :-)

     (Scheduled with Do Share)
  • 1704 plusses - 418 comments - 844 shares | Read in G+
  • Guy Kawasaki2012-11-04 18:16:27
    (Sun07) Chris Rock's message for white voters. 

    Chris Rock - Message for White Voters
  • 2121 plusses - 333 comments - 611 shares | Read in G+
  • Guy Kawasaki2012-11-06 01:04:43
    (Mon05) I voted for Barack Obama because nothing is more important to me than the preservation and expansion of the rights of my daughter. While I don’t believe that any president can fix the economy or ensure the safety of 285 diplomatic facilities 24 x 7 x 365, I do believe that a president can change the composition of the Supreme Court and reduce the rights of my daughter.
     
    My father was a state senator in Hawaii, and I saw him stand up for what he believed in—including when it cost him his reelection. I’m now fifty-eight years old, and it’s time to follow his most -xcellent example.

    I’m thankful that I live in a country where people can disagree on politics but still come together when it matters. At the very least we can agree to disagree. No matter who you support, cast your vote, and let's get to work because we have lots to do.
  • 2652 plusses - 413 comments - 247 shares | Read in G+
  • Guy Kawasaki2012-11-12 04:49:40
    (Sun04) Great prank by LG.

    (Shared using #DoShare)
  • 1994 plusses - 317 comments - 680 shares | Read in G+
  • Guy Kawasaki2012-06-28 06:13:46
    Google I/O schwag. #IO12  
  • 2556 plusses - 427 comments - 282 shares | Read in G+
  • Guy Kawasaki2011-12-26 19:07:55
    (Mon04) Yanko Design picks the "best of" for 2011.

    http://www.yankodesign.com/2011/12/23/best-of-yanko-design-2011/

    More on http://design.alltop.com/
  • 1469 plusses - 237 comments - 1022 shares | Read in G+
  • Guy Kawasaki2013-04-22 17:55:27
    I'm a Nikon/Fuji guy, but here's a great site to learn photo basics from Canon

    At the the site you can play around with aperture, shutter speed, and ISO to see how photos change.

    http://www.canonoutsideofauto.ca/play/

    More on Photography: http://photography.alltop.com/ 

    #HolyKaw  
  • 1707 plusses - 115 comments - 925 shares | Read in G+
  • Guy Kawasaki2012-04-30 16:06:27
    (Mon02) Rocking chair for pets and their owners:

    http://www.toxel.com/inspiration/2012/04/28/rocking-chair-for-pet-owners/
  • 1925 plusses - 442 comments - 631 shares | Read in G+
  • Guy Kawasaki2013-05-05 22:06:38
    The world's shortest marketing plan

    It's all you really need. Click on this link:

    http://www.thinktank.se/tt/Om-Kelly-Odell/The-Worlds-Shortest-Marketing-Plan/

    More on Marketing: http://marketing.alltop.com/ 

    #HolyKaw  
  • 1664 plusses - 150 comments - 894 shares | Read in G+
  • Guy Kawasaki2012-04-12 11:55:30
    (Thu02) An excellent of example of why you need to text less and pay attention more:

    Texting Guy Almost Runs Into A Bear
  • 1517 plusses - 351 comments - 855 shares | Read in G+
  • Guy Kawasaki2012-10-26 01:19:22
    (Thu10) I can't wait to get this for my Android devices.

    Introducing SwiftKey Flow
  • 2063 plusses - 453 comments - 402 shares | Read in G+
  • Guy Kawasaki2012-11-17 15:58:35
    (Sat02) Big Bang Theory does Call Me Maybe

    (Shared using #DoShare)
  • 1804 plusses - 234 comments - 648 shares | Read in G+
  • Guy Kawasaki2012-12-24 20:37:19
    (Mon08) Yesterday 7,344 people downloaded the free copy of What the Plus! I guess people are interested in it.

    Get your free copy here and master Google+ before 2013! :-) 

    http://www.yousendit.com/download/WUJZT0NZQTZxRTJLRmNUQw

    Please re-share this post so as many people as possible can get the book. 
  • 1491 plusses - 243 comments - 822 shares | Read in G+
  • Guy Kawasaki2012-10-14 02:09:19
    (Sat06) Best truck ad ever

    http://framework.latimes.com/2012/10/12/space-shuttle-endeavour-2/#/35

    More on Cars: http://autos.alltop.com/

    Photo credit: Don Bartletti, Los Angeles Times

    (Shared using #DoShare )
  • 2110 plusses - 376 comments - 373 shares | Read in G+
  • Guy Kawasaki2012-11-21 20:54:40
    (Wed05) Very useful article that explains how to make Google+ the center of your social-media posting efforts:

    http://www.makeuseof.com/tag/how-to-use-google-as-your-social-media-dashboard-to-cross-post-to-facebook-twitter-more/
  • 1687 plusses - 206 comments - 673 shares | Read in G+
  • Guy Kawasaki2013-04-18 08:18:50
    Domino of 10,000 iPhones 

    The question is, Where did they get 10,000 iPhones to do this?

    http://youtu.be/tj7al6MXu7U

    #HolyKaw  
  • 1534 plusses - 339 comments - 681 shares | Read in G+
  • Guy Kawasaki2013-02-26 05:04:46
    Sportsmanship is what counts

    Watch this video to see an act of sportsmanship.

    http://youtu.be/pV4Gp-YcwlY

    #HolyKaw  
  • 1560 plusses - 185 comments - 724 shares | Read in G+
  • Guy Kawasaki2013-04-26 12:48:49
  • 1854 plusses - 270 comments - 484 shares | Read in G+
  • Guy Kawasaki2012-10-24 15:20:53
    (Wed01) If the US election were worldwide, Obama would smoke Romney.

    http://www.bbc.co.uk/news/world-us-canada-20008687

    That said, the Conservative logic might be to elect a president that other countries didn't like. :-) 

    I left comments enabled so people can have something to argue about.

    (Shared using #DoShare )
  • 1712 plusses - 460 comments - 475 shares | Read in G+
  • Guy Kawasaki2013-03-21 14:39:41
    I watched this video twice and cried both times. 

    http://www.indiegogo.com/projects/honoring-students-with-special-needs

    I'll donate $1 for each public share of this post up to, say, $2,000. Let's bring a little joy into these kids' hearts.

    Hat tip to +Chris Brogan 
  • 706 plusses - 133 comments - 1234 shares | Read in G+
  • Guy Kawasaki2013-01-06 19:52:01
    (Sun04) Michael Grab balances rocks to make sculpture. Check out eight of his mind-boggling works:

    http://www.npr.org/blogs/krulwich/2013/01/04/168612594/a-very-very-very-delicate-balance?

    Photo credit: Gravity Glue

    (Shared using #DoShare)
  • 1811 plusses - 299 comments - 427 shares | Read in G+
  • Guy Kawasaki2013-03-16 17:38:28
    In 4.5 minutes you can see all the new features in the Samsung Galaxy SIV.

    http://youtu.be/2LHv1FPd1Ec

    No matter what you think of the phone, this video as a marketing piece is marvelous.

    Learn more about mobile devices by joining the Mobile Device Community:

    https://plus.google.com/communities/112915392661745517235
  • 1823 plusses - 331 comments - 394 shares | Read in G+
  • Guy Kawasaki2012-11-08 03:04:37
    (Wed08) George Bush accidentally votes for Obama. Can this be true? It's not on The Onion's website...

    WWJSS?

    http://dailycurrant.com/2012/11/06/george-bush-accidently-votes-obama/
  • 1661 plusses - 467 comments - 428 shares | Read in G+
  • Guy Kawasaki2013-07-11 14:28:05
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  • Guy Kawasaki2012-11-24 18:16:07
    (Sat03) The impact of video games on your brain. Guess what, it's positive.

    (Shared using #DoShare)
  • 1408 plusses - 263 comments - 620 shares | Read in G+
  • Guy Kawasaki2012-12-09 20:18:11
    (Sun08) Saw this Cobra in the parking lot of Best Buy in San Carlos yesterday. Holy kaw!

    More on Cars: http://autos.alltop.com/ 
  • 1851 plusses - 342 comments - 309 shares | Read in G+
  • Guy Kawasaki2012-07-14 19:03:15
    (Sat01) Man pays tribute to his late wife with heart-shaped meadow:

    http://news.yahoo.com/photos/farmer-plants-heart-shaped-meadow-for-late-wife-slideshow/
  • 1753 plusses - 428 comments - 306 shares | Read in G+
  • Guy Kawasaki2013-04-27 14:59:01
    Wow, this is too scary for me. Watch the video by clicking here:

    http://www.vimeo.com/64653759
  • 1583 plusses - 233 comments - 466 shares | Read in G+
  • Guy Kawasaki2012-09-27 23:31:57
    (Thu05) Apple is suing Amazon for using the term "app store?" Wow...

    http://www.nbcnews.com/technology/technolog/amazon-seeks-throw-out-apple-app-store-claim-6127778

    (Shared using #DoShare)
  • 1290 plusses - 447 comments - 528 shares | Read in G+
  • Guy Kawasaki2012-12-15 17:07:05
    (Sat02) Interactive map of school shootings around the world:

    http://o.canada.com/2012/12/14/interactive-mass-shootings-around-the-world-since-1996/

    Hat tip to +Amanda Blain

    (Shared using #DoShare )
  • 1412 plusses - 451 comments - 437 shares | Read in G+
  • Guy Kawasaki2012-06-30 23:48:46
    (Sat08) To celebrate the first birthday of Google+, you can download the PDF of What the Plus! for free here:

    http://www.yousendit.com/download/QlVqV0orK3hxRTJKUmNUQw

    Please share this post with all your friends and family. Let's make Google+ even more successful!
  • 1417 plusses - 216 comments - 532 shares | Read in G+
  • Guy Kawasaki2012-11-23 00:37:45
    (Thu07) This is what happens when you pay too much attention to social media and not enough to your turkey...
  • 1759 plusses - 444 comments - 215 shares | Read in G+
  • Guy Kawasaki2012-07-15 21:54:26
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  • Guy Kawasaki2012-10-19 18:18:33
    (Fri01) Photo essay about robotics

    http://www.theatlantic.com/infocus/2012/10/robots-at-work-and-play/100389/

    Photo credit: Dan Kitwood/Getty Images

    (Shared using #DoShare)
  • 1605 plusses - 283 comments - 346 shares | Read in G+
  • Guy Kawasaki2012-12-31 16:41:49
    To celebrate the New Year, you can get four of my books for free. Please spread this link as far and wide as you can. 

    http://www.yousendit.com/download/WUJZZUNndWNlaFRMYnRVag

    The books are: What the Plus!, The Macintosh Way, Database 101, and The Computer Curmudgeon.

    Happy New Year!
  • 1133 plusses - 280 comments - 627 shares | Read in G+
  • Guy Kawasaki2012-10-28 18:28:41
    (Sun07) Pictures of American mass consumption by Chris Jordan. Hope he gets around to photographing Apple 30-pin connectors too.

    http://www.amusingplanet.com/2012/10/chris-jordans-portraits-of-american.html

    (Shared using #DoShare)
  • 1523 plusses - 411 comments - 324 shares | Read in G+
  • Guy Kawasaki2014-03-30 03:59:00
    RESHARE:


    Reshared text:
    Have you ever seen a squirrel-proof bird feeder in action? Now you have! 

    Check out +TwistedSifter for more :)


    #gif   #funny   #aww  
  • 1595 plusses - 92 comments - 413 shares | Read in G+
  • Guy Kawasaki2013-01-10 15:02:05
    (Thu01) I might have to learn to ride a motorcycle just to buy this helmet.

    http://www.bellhelmets.com/powersports/helmets/street/rogue

    (Shared using #DoShare)
  • 1578 plusses - 329 comments - 312 shares | Read in G+
  • Guy Kawasaki2013-03-08 23:18:32
    Pixar explains the 22 rules for great storytelling

    If anyone should know, it's Pixar. Here are three:

    1. You admire a character for trying more than for their successes.

    2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

    3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

    See the other 19 here:

    http://aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/

    Hat tip to +Shawn Welch

    (Shared using #DoShare#HolyKaw
  • 1558 plusses - 126 comments - 406 shares | Read in G+
  • Guy Kawasaki2012-10-05 18:31:00
    (Fri02) Breakdown of Facebook users

    http://www.geekculture.com/joyoftech/

    Click for full-sized view

    (Shared using #DoShare)
  • 1376 plusses - 180 comments - 488 shares | Read in G+
  • Guy Kawasaki2013-02-20 17:49:04
    Best bus stop ever.

    Clever promotion by Qualcomm.

    (Shared using #DoShare#HolyKaw
  • 1368 plusses - 144 comments - 501 shares | Read in G+
  • Guy Kawasaki2012-09-05 15:25:03
  • 1563 plusses - 244 comments - 336 shares | Read in G+
  • Guy Kawasaki2012-12-22 17:39:37
    (Sat01) Anyone and everyone, get your free copy of What the Plus! here:

    https://www.yousendit.com/download/WUJZT0NZQTZxRTJLRmNUQw
  • 1260 plusses - 288 comments - 472 shares | Read in G+
  • Guy Kawasaki2012-08-28 15:35:57
    (Tue03) Photo-essay tribute to Neil Armstrong:

    http://m.theatlantic.com/infocus/2012/08/neil-armstrong-1930-2012/100359/

    Photo credit: NASA

    (Shared using #DoShare)
  • 1498 plusses - 258 comments - 335 shares | Read in G+
  • Guy Kawasaki2012-03-25 20:59:56
    (Sun06) I bet no one else has shown you how to make layered, jello Easter eggs:

    http://choosetothrive.blogspot.co.uk/2011/04/rainbow-easter-eggs.html

    This is why you should follow me. :-)
  • 1225 plusses - 434 comments - 413 shares | Read in G+
  • Guy Kawasaki2013-04-12 15:32:53
    Total guide to screwing. See the whole chart here:

    http://www.boltdepot.com/fastener-information/Type-Chart.aspx
  • 1291 plusses - 206 comments - 471 shares | Read in G+
  • Guy Kawasaki2012-10-10 02:50:08
    (Tue02) Best sushi bar ever: iPad and power outlets at every seat. Minneapolis airport.
  • 1381 plusses - 323 comments - 352 shares | Read in G+
  • Guy Kawasaki2012-09-06 14:56:45
    (Thu03) If you hate your dog, you can always buy him/her this:

    http://item.rakuten.co.jp/winkl/ot-668-010/?scid=af_ich_link_txt

    Hat tip: http://craziestgadgets.com/

    (Shared using #DoShare)
  • 1204 plusses - 416 comments - 412 shares | Read in G+
  • Guy Kawasaki2012-03-27 07:14:56
    (Tue01) Batman was pulled over by the cops for not having plates on his Lambo:

    http://www.facebook.com/media/set/?set=a.276285279115695.62529.181109288633295&type=3

    More on autos: http://autos.alltop.com/
  • 1184 plusses - 453 comments - 374 shares | Read in G+
  • Guy Kawasaki2013-06-20 15:03:54
    The art of Google+ comments

    For awhile, Google+ was a beautiful swimming pool filled with enchanting people making substantial, supportive and serene comments. Then hell broke loose on Sept. 21, 2011 when Google+ opened for anyone to join. Overnight, posts were inundated with clueless, crass or callous comments.

    On Sept. 22 I felt like I woke up feeling discouraged. The situation reminded me of Caddyshack when a kid throws a Baby Ruth bar into the pool, and widespread panic ensues. The geeks at Google are hard at work to discourage malicious "Baby Ruth" producers, but this still leaves a large group of people who need help with comments. As Google+ has grown, more quality people have joined the platform but there are still some growing pains occurring.

    This post is not meant for spammers or sociopaths—nothing will alter their behavior. My goal is to help “the rest of us.” But first, you may wonder why anyone should care about crappy comments—after all, Google+ is a public forum, and readers can ignore the crap. Think of Google+ posts as a restaurant, and the comments are the public sidewalk in front of it.

    Sure, you could ask the police to stop the litterers and hope that the police can enforce an effective solution. However, no matter how vigilant the police is, you still have to clean the detritus off the sidewalk because poor comments on your post affect your image just like a dirty sidewalk in front of your restaurant.

    Before we get to the art of full-fledged comments that are at least a phrase long, there are other ways to provide feedback to the authors of posts. These actions require less effort and may be enough for what you want to communicate.

    Share

    You can share a post. This means that you like it so much that you’re willing to bet your reputation on it by providing it to your readers too. This is probably the most powerful comment people can make. If I had a choice between someone leaving a comment and sharing my post, I would pick the latter because a share increases the exposure of the post whereas a comment does not.

    +1

    A +1 is a like tip for the valet or bellman. Any single +1 is not a big deal, but like tips, they can add up to significant compensation. You should throw +1s around generously when you like a post. On the flip side, when you see a post with more than five to 10 +1s, it’s a good indication that IS interesting, amusing or useful. For Facebook users, a +1 is the equivalent of a Facebook “Like” and should be given and judged in the same way.

    One-word comments

    Many people leave one-word comments such as “cool,” “wow,’ “LOL,” and “hah!” On Twitter—this type of comment is okay because comments flow on a river of other tweets. Also, there is no Twitter equivalent to the +1, so you have little choice but to leave one-word "atta-boys." Google+ is different because posts and their comments are linked so that all the comments remain with the post—“floating in the pool”—and there is an alternative to one-word atta-boys.

    Many people make one-word comments with good intention. Others do it to “join the party”out of sheer enthusiasm for the post. Unfortunately, a few people do it because they want attention and to just see their comments appear somewhere. You can see this when there are comments such as “cool” and “LOL” that don’t make sense for the post.

    Although this is more complex than I’d like, I have three recommendations. First, try to make a comment that is longer than one word: “Cool, I’m glad that you posted this,” “Cool, I’ll have to try this too,” or “Cool, please keep this kind of post coming.” The goal is to differentiate yourself from the mindless spammers.

    Second, use the +1 feature instead of making a one-word comment. Doing so provides the same positive feedback to the author, and +1s are automatically tallied so they communicate the quality of the post more clearly than a bunch of one-word comments.

    Third, if the poster has fewer than 1,000 followers, it’s unlikely that his posts will be swamped with one-word comments. Then it’s okay—and even nice—to leave a comment of any length. Any feedback is likely to make them happy. However, if the poster has thousands of followers, a string of one-word comments is irksome.

    Shares, +1s and one-word comments are not mutually exclusive, so you can do any combination of the three. In a perfect world, people would share the post with their followers, +1 it, and write a comment. If you really like a post, don’t hesitate to show your feelings in multiple ways.

    Long-form comments

    Now let’s address the art of long-form comments that are at least a phrase. The quality, breadth and depth of Google+ comments compared to Twitter and Facebook blows me away. This level of interaction separates Google+ from those services, and it’s the reason that Robert Scoble and I and thousands of other early adopters love Google+.

    A good model for comments is that you should behave as if you are a guest in someone’s home. Google Plus isn’t like Twitter where your comments float away in a river in less than in a minute. On Google+, your comments remain with a specific posting, so they are in your host’s pool, and they remain until your host scoops them out.

    Here are my recommendations for long-than-one-word Google-Plus comments

    Create value

    Good comments provide information, analysis, assistance, entertainment or feedback. They make the post even better. This doesn’t mean that people should only say positive things—negative feedback is as valuable as positive feedback—but the spirit of the comment is what’s important. Is the commenter seeking to create value, or to simply attack the author and other commenters? Is the comment thoughtful and substantial, or simply inflammatory?

    Stay on topic

    Comments should be relevant to the post. You can supplement information and even add color and drama, but you shouldn’t go nuts. For example, if I make a post about hockey, God bless you if you want to talk about other sports or even about your non-sports passions. But don’t post a comment about how you think HP should not have discontinued its tablet or why Sarah Palin should be president. Certainly a link about your SEO consultancy or a site to meet singles is in poor and stupid form.

    Show some class

    People who want to swim in the Google+ pool—or at least my Google+ pool—should take a shower first. This means they should refrain from profanity and the big three isms: racism, sexism and ageism. The rest of the world might not know that you have no class, so why remove all doubt?

    Limit arguments to three rounds

    The best and worst interactions often occur between commenters—not between commenters and authors. It’s enchanting to watch strangers develop relationships and take posts in deeper and serendipitous (albeit related) directions. That’s the good news. The bad news is that commenters sometimes behave in ways they would never do in person and attack each other like boxers. But think about this: Does the outcome of an argument in comments really matter? Is anyone going to change their mind? HP will have the same CEO for 10 years before this happens.

    My suggestion is to embrace the rules of amateur boxing and go for only three rounds. Here’s how this would work: the author says something—this is the opening bell. Round 1: Person A posts a comment. Round 2: Person B responds to your comment. Round 3: Person A responds to the response. End of fight—even if Person B responds again. If Person A and B want to go more rounds, they can start their own thread and fight someplace else. Frankly, by the end of three rounds, no one else is following the sequence of blows, and everyone couldn’t give a shiitake about the little urinating match.

    “Reply to” the author

    Type in “+” and then the author’s name until you see it her pop-up in a list of people with similar names—this is Google working its magic and finding the person for you. Then select her name, and it will turn blue and link to her profile. This is called a “+ mention” as opposed to simply mentioning her with plain, non-linked text. An easier way to create a + mention is to install a Chrome browser extension called “Replies and More for Google+.” This product makes it easy to “reply to” the author and commenters by adding a link to click on to select them. It’s the most valuable Google Plus extension in the world.

    The reason that + mentions is important is that the people you mention receive notification. This is a huge advantage of Google Plus over Twitter and Facebook because people that you reply to or mention on Twitter and Facebook are much less likely to know you did so. These mentions also work for other commenters and not only posters—you want them to know the you’ve responded to their comments. Fortunately, Replies and More for Google+ works with other commenters too.

    Another favorite Chrome extension for managing Google+ is Nuke Comments. This gives you the ability to delete a comment and report the spammer in one click.

    These are my recommendations for the art of commenting in Google+. Having said all this, an author’s post—like her pool, restaurant or house—is a person’s post. Authors are free to enforce rules and tolerate behaviors according to their own liking within the terms of service of Google. Some people on Google Plus are more tolerant of turds in their pool, but this how I’m running my little tub.

    *This post was excerpted from What the Plus! Google+ for the rest of us and originally posted on Open Forum.

    Photo credit Fabrizio Van Marciano/Flickr.
  • 962 plusses - 195 comments - 610 shares | Read in G+
  • Guy Kawasaki2013-07-02 21:22:26
    This Motorola ad is going to run tomorrow. Moto X--it's designed, engineered, and assembled in the US. Read more here:

    http://adage.com/article/digital/motorola-rolls-ad-moto-x-smartphone/242934/
  • 1266 plusses - 177 comments - 386 shares | Read in G+
  • Guy Kawasaki2012-05-19 15:15:40
    (Sat02) 20 best water holes on the planet:

    http://egotvonline.com/2012/04/23/the-20-best-wet-holes-on-earth/
  • 1193 plusses - 444 comments - 308 shares | Read in G+
  • Guy Kawasaki2014-03-12 19:53:59
    25 pets that have no idea how to use human things.
    The results are hilarious…

    http://bit.ly/1lXaAnR
  • 1454 plusses - 107 comments - 298 shares | Read in G+
  • Guy Kawasaki2014-02-01 00:30:16
    How keeping things simple makes you a productive entrepreneur

    "What can you do to be a productive entrepreneur, focused on what really matters? Start by making your life itself simpler – become a minimalist."




    http://buff.ly/1fjXw6R

    #motivation #productivity #entrepreneurship
  • 996 plusses - 68 comments - 595 shares | Read in G+
  • Guy Kawasaki2013-01-31 18:49:03
  • 1476 plusses - 221 comments - 222 shares | Read in G+
  • Guy Kawasaki2012-07-07 19:04:05
  • 1215 plusses - 429 comments - 288 shares | Read in G+
  • Guy Kawasaki2013-06-19 16:21:04
    How to work on a sandy beach 365 days a year

    No matter where you are or the weather, here's the solution. Cat owners beware, however.

     http://www.toxel.com/inspiration/2013/06/18/sandy-beach-home-office/

    #HolyKaw
  • 1233 plusses - 139 comments - 397 shares | Read in G+
  • Guy Kawasaki2013-04-19 19:10:24
    TED video of a yoyo master

    http://youtu.be/gnuFrtTNUTc

    #HolyKaw  
  • 1095 plusses - 148 comments - 476 shares | Read in G+
  • Guy Kawasaki2012-06-21 12:20:50
    (Thu01) How a McDonald's quarterpounder with cheese is photographed:

    Behind the scenes at a McDonald's photo shoot
  • 967 plusses - 279 comments - 487 shares | Read in G+
  • Guy Kawasaki2013-12-29 03:01:18
  • 1565 plusses - 78 comments - 186 shares | Read in G+
  • Guy Kawasaki2012-09-21 22:33:26
    (Fri03) Check out some awesome entries in the 2012 National Geographic Photo Contest

    http://www.theatlantic.com/infocus/2012/09/national-geographic-photo-contest-2012/100373/

    Photo credit; Antero Topp/National Geographic Photo Contest

    (Shared using #DoShare)
  • 1262 plusses - 220 comments - 301 shares | Read in G+
  • Guy Kawasaki2011-07-15 15:24:07
  • 169 plusses - 44 comments - 1037 shares | Read in G+
  • Guy Kawasaki2013-07-18 14:56:50
    The impact of color on marketing.

    Read this extensive discussion about the impact of color on marketing.

     https://www.helpscout.net/blog/psychology-of-color/

    Hat tip +Bill Meade

    #HolyKaw
  • 949 plusses - 61 comments - 539 shares | Read in G+
  • Guy Kawasaki2013-01-19 18:07:01
  • 1243 plusses - 178 comments - 304 shares | Read in G+
  • Guy Kawasaki2013-01-04 22:36:15
    (Fri08) Optimal picture sizes for your social-media profiles:

    http://www.bitrebels.com/social/the-ultimate-social-media-image-sizing-guide-2-infographics/
  • 1133 plusses - 115 comments - 389 shares | Read in G+
  • Guy Kawasaki2014-04-01 01:35:17
  • 1313 plusses - 41 comments - 308 shares | Read in G+
  • Guy Kawasaki2012-03-26 00:18:18
    (Sun08) Who's the world's biggest employer?

    http://www.bbc.co.uk/news/magazine-17429786
  • 763 plusses - 212 comments - 568 shares | Read in G+
  • Guy Kawasaki2012-03-05 15:27:28
  • 989 plusses - 100 comments - 454 shares | Read in G+
  • Guy Kawasaki2012-07-24 16:34:02
    (Tue04) Illuminating prayer mat that lights up when it's pointed towards Mecca.

    http://www.kickstarter.com/projects/1977708783/illuminating-prayer-mat-lights-up-facing-mecca?ref=live
  • 983 plusses - 326 comments - 356 shares | Read in G+
  • Guy Kawasaki2014-03-20 23:14:33
    Fashion for dudes: A visual guide to matching suits and dress shoes

    This infographic was crowd-sourced on Reddit. /r/malefashionadvice. 
    http://www.reddit.com/r/malefashionadvice/comments/20qb6a/visual_guide_for_suits_shoes_v20_hope_this_is_a/

    Found here: http://www.businessinsider.com/a-visual-guide-to-matching-suits-and-dress-shoes-2014-3#ixzz2wY0nSCPI
  • 945 plusses - 56 comments - 499 shares | Read in G+
  • Guy Kawasaki2012-07-20 14:11:07
    (Fri01) Why you should not run a red light:

    Horrific Red-Light Running Collision in Roselle Park,NJ

    More on cars: http://autos.alltop.com/
  • 853 plusses - 353 comments - 404 shares | Read in G+
  • Guy Kawasaki2013-07-17 14:34:25
    "Attack" photos add terror to weddings

    My wedding photos don't look at all like these. How about yours?

    http://www.mymodernmet.com/profiles/blogs/hilarious-wedding-attack-photos

    This is from the wedding of Kate Young and James Lowder, photographed by Quinn Miller

    #HolyKaw  
  • 1208 plusses - 169 comments - 263 shares | Read in G+
  • Guy Kawasaki2012-05-19 18:37:46
    (Sat03) Social Media Decoder by +Dan Roam of the Napkin Academy. A picture is worth a thousand posts.
  • 811 plusses - 117 comments - 520 shares | Read in G+
  • Guy Kawasaki2012-12-30 17:49:08
    (Sun04) Holy kaw, best table tennis shots of 2012!

    (Shared using #DoShare)
  • 996 plusses - 116 comments - 401 shares | Read in G+
  • Guy Kawasaki2012-12-01 18:04:28
    (Sat03) +Carmine Gallo explains how to pitch anything in fifteen seconds

    (Shared using #DoShare)
  • 936 plusses - 127 comments - 423 shares | Read in G+
  • Guy Kawasaki2013-06-29 17:23:20
    RESHARE:


    Reshared text:
    That's why we should study probability...

    Waiting line models at: http://wps.prenhall.com/wps/media/objects/2234/2288589/ModD.pdf
  • 971 plusses - 75 comments - 419 shares | Read in G+
  • Guy Kawasaki2012-08-18 14:35:51
  • 1171 plusses - 215 comments - 219 shares | Read in G+
  • Guy Kawasaki2012-06-07 16:03:16
    (Thu04) Photo essay of Space Shuttles going to their new homes:

    http://www.theatlantic.com/infocus/2012/06/shuttles-sail-to-their-new-homes/100314/

    Photo credit: Michael Nagle/Getty Images
  • 1070 plusses - 217 comments - 274 shares | Read in G+
  • Guy Kawasaki2013-04-06 16:01:52
    Four of my books for free:

    https://www.yousendit.com/download/WUJZZUNndWNlaFRMYnRVag

    The Macintosh Way
    What the Plus!
    Database 101
    The Computer Curmudgeon
  • 1056 plusses - 158 comments - 307 shares | Read in G+
  • Guy Kawasaki2013-04-16 01:34:08
    RESHARE:


    Reshared text:
    Hey guys, thought you might like this.  I created it to set as my Facebook "cover" image...

    I encourage you all to use it and share it with others!
  • 1223 plusses - 142 comments - 208 shares | Read in G+
  • Guy Kawasaki2012-07-06 14:43:04
    (Fri02) Swimmable, buyable mermaid tails for your summer fun:

    http://www.etsy.com/listing/100612609/swimmable-mermaid-tails

    What the Google Pluserati have posted: http://pluserati.alltop.com/
  • 971 plusses - 425 comments - 228 shares | Read in G+
  • Guy Kawasaki2013-10-03 00:28:57
    RESHARE:
    Family portrait

    Reshared text:
  • 1273 plusses - 110 comments - 183 shares | Read in G+
  • Guy Kawasaki2012-12-17 15:31:02
    (Mon02) I am embarassed to admit that 21 million people saw this before me, but this is cool.

    (Shared using #DoShare)
  • 906 plusses - 175 comments - 378 shares | Read in G+
  • Guy Kawasaki2013-03-02 16:00:16
    One of the best TED talks I've seen: how to ask

    I ask for help all the time when writing a book--or doing anything, really. 

    http://youtu.be/xMj_P_6H69g

    #HolyKaw  
  • 902 plusses - 77 comments - 421 shares | Read in G+
  • Guy Kawasaki2012-03-29 22:05:41
  • 872 plusses - 295 comments - 332 shares | Read in G+
  • Guy Kawasaki2013-03-18 05:44:51
    OREO pump-action gun.

    Can it get any better than a pump-action gun that shoots OREOs?

    http://youtu.be/vZj5rMECi7A

    #HolyKaw  
  • 1054 plusses - 157 comments - 282 shares | Read in G+
  • Guy Kawasaki2012-10-10 17:47:54
    (Wed06) Is this how you ride your road bike?

    Martyn Ashton - Road Bike Party

    More on Cycling: http://cycling.alltop.com/ 
  • 772 plusses - 186 comments - 434 shares | Read in G+