RESHARE:Great explanation of G+ in terms of memes
I like his point of view that G+ is a stab into the "corporate communications" guy. They have to become real, and have real humans interacting with their public.
Hat tip to +Mark Traphagen
Is Google+ making the web personal?This is an brief article about G+ and psychology...
Have you noticed how much altruism or giving
there is on Google+?
Every Google+ post
is a potential "meme"
(unit of thought or behavior that replicates itself).
The classic by Susan Blackmore, "The Meme Machine", proposes that meme theory explains altruism
better than genetic theory.
Other things being equal, more people will observe altruistic behavior than selfish behavior, will like the altruistic person better
than the selfish one, and will be more likely to adopt the behaviors of the altruistic person
than the selfish one.
So, you guessed it, I find the psychology of a new platform
When asked to sum it up for friends I say:Google+ makes the web personal
It would seem we have access to more people than ever
, with new ways of interacting.
In the future, even more than now, we know search engine results will be personalized to include
more posts from your G+ circles
But even the G+ platform gives access
and the ability to interact - it feels we are truly connecting!
Here are just a few ideas that have been running through my brain...
Let me know what you think!People buy people, so what about brands?
This is going to be very interesting for brands, as with profiles, people come first
I don't know about you, but I don't want enjoy interacting with a page
or a profile without a face
as much as a person
I do enjoy the interactions with certain business but would rather they had some pics to make it more human.
So, if you are a part of a business, large or small
, I am wondering if you will need a face to front it?
Could this, in time, increase corporate accountability
Check out +Denis Labelle
if you are getting started in this area. Quality suggestions and superb curation.Engagement
So, we have a fast flowing stream
in front of us. How do you stand out from the crowd
and grab people's attention?
We often take this forgranted and just 'post' but individuals and businesses may like to tease out some of the psychology as well.
This is the first consideration: Does the post engage attention
for those people who will see it?
This will depend on who has circled you
as well as who you then select to receive the post.
You may send just to a circle or, by mentioning people in the post
for instance, you can push a notification
toward them. 1. What is the title?
does it grab attention? could it be written to engage people better?2. Does the image reflect the title?
Does it add any value? Is there anything else you could add to it?Most importantly...3. Is it for your benefit or *readers' benefit?
Business need to look at doing things for other people - not just pushing ads
into our streams.
The outcome of the engagement stage is: "have I given anyone a good reason to click anything..."
In other words - the more personal you make it
the more likely it will encourage engagement.
In other words, you relate to them and they respond
Check out +Jaana Nyström
on this: http://goo.gl/X14E3Interaction
This, it would seem, is one of the absolute musts
to having a positive experience on Google+
Without interaction people are simply 'throwing posts into the stream'.
With Google+ you have an interaction with someone
when someone:+1s the post
There is potential for starting a friendship through interactions
, but +1s are a very light touch.
But even people that have a large number of circlers both to +1 comments that want you to know are appreciated.
Wonderful people like +mike fox still take time to say "thanks" by +1ing commentscomments on a post
This is a great way for people to get to play!
You find likeminded people simply by seeing how your comments are received. I find humour to be an important element, as +Lee Smallwood +Rob Dunn
and +Jack C Crawford
This will be interesting for businesses as people
need to play - it cannot be an automated.
Yet, so many people, like +ed milliband
(UK politician) haven't yet learned that interaction is the key. This is not a passive site - post and run
It is all about interaction
In time, relating to politics, we could even have voting
for relevant members of an interactive group. All we would need is someone to create a little plug in and...
Ok, maybe I am getting carried away :)shares a post
This is social validation
by the person sharing. When someone shares a post they are saying to their circles: "hey, check this meme
They may well put a few caveats in the comments before sending it on, but by clicking 'share' they are supporting that post's concept being spread further.
If the social risk is too high, people will not share. So, you need to make a judgement of whether something is suitable for YOUR audience. People can do a mixture of all three.
Also...Say my name, say my name...
(Destiny's child playing in the distance...)
Outside of postings themselves, people often name
someone by adding them, for example, into their text.+Rahul Roy
for instance asked to make sure he was included in any posts that may interest him.
This breaks through the noise and makes it more personal. This is an excellent way to let people know you appreciate what they do.
But if it is used carelessly, it will be a way to trash a blossoming relationship...
Then we have Hangouts
Hangouts can be very personal
. People share their lives
and their experiences in a format that is new and exciting.
I was included in a hangout for the #versus debate
with +Jemima Khan
and +Tony Curzon Price
which was excellent.
This is personal contact with people who are influencers
in the world at large.
Business can host hangouts but there will need to be a face
I even jumped in on a hangout with Fox New's +Maria Quiban
who was lovely, just to say hi.
So, could all this start a trend of making business personal again as well?
Chatting with +Matt Olsen
and +Phillip Olsen
, who have a new vitality business, I can see they are able to get input from anyone in the world.What will be the future of self/business interactions?
We shall have to see how this evolves but...Individuals, businesses and organizations
can also do an*enormous amount of research* on all of your public postings. Much of what would be hidden
in your Facebook profile is made public
We can only hope businesses use this information whilst seeing me as a person*: engaging me, interacting with me and relating to me* as a person, not as a set of data.
It will be the users of the platform
that will decide upon the memes
within the culture - that includes posts
as well as the informal code
we are building around the nature of our interactions
- what is "ok" and "not ok" to do/say/post etc.
Most of all, I'm really enjoying the ride
and hope my non G+ers will soon join to experience it as well.
Many thanks to +Johan Horak +Linda Dee
for all the positive interactions.
And for all the tips: +Rehan Ahmad
(about circling) +Mark Traphagen
(search results and so much more) and +Dolidh Young
for a load of practical G+ user tips.
#futureofgoogle + #googleplus #psychology #googlepsychology #smallbusiness #smallbusinessmarketing #guardian #telegraph #thetimes